Many things comes in threes – thus the expression third time lucky – and the history of Denmark Open has been based on 3 year agreements. So it was a little unusual, that last year we heard the announcement of a one year extension – not a new 3 year agreement. So the world elite in badminton gets a 4th chance of making the second largest city in Denmark the home of their success.
It is the same venue, but the name is new.
Earlier this year, on 7th march 2006, Atletion Arena changed name to NRGi Arena (as did the outdoor stadion, from Atletion Park to NRGi Park.) The name change was part of a sponser agreement with the local power company, NRGi. NRGi is a consumer owned energy utility provider for Aarhus and East Jutland, counting 140.000 customers and owners. It has around 450 employees and a net turnover in 2005 of 815 mill DKK.